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A Proven Process Built for
Real Estate Projects

Clear steps. No guesswork. Results-focused execution; that’s the real estate website design process

How We Work

Six strategic phases that transform your vision into results

01

Discovery & Strategy

We start by understanding your business goals, target buyers, and the specific role your website will play in your sales process.

02

Market & UX Research

Deep dive into competitor analysis, buyer behavior mapping, and information architecture planning to ensure strategic positioning.

03

UX/UI Design

Custom real estate-focused layouts with optimized listing displays, intuitive inquiry flows, and mobile-first responsive design.

04

Development & SEO Setup

WordPress build with performance optimization, SEO foundations, and technical excellence for fast, search-friendly sites.

05

Launch & Review

Comprehensive quality checks, analytics setup, and go-live support to ensure a smooth, successful launch.

06

Growth & Support

Ongoing updates, performance insights, and continuous improvement to keep your site competitive and effective.

Our Approach

Principles that guide every project we take on are at the core of our real estate website design process

Clear Timelines

Every project phase has defined milestones and realistic deadlines. You'll always know what's happening and when.

Transparent Communication

Regular updates, open channels, and proactive problem-solving. No surprises, just consistent progress.

No Hidden Costs

Fixed-price projects with transparent scope. What we quote is what you pay, no unexpected charges.

Strategic Guidance

More than just execution, we provide insights, recommendations, and strategic direction throughout.

Ongoing Support Options

Flexible maintenance and support packages to keep your site running smoothly long after launch.

Quality Assurance

Rigorous testing across devices, browsers, and scenarios. We don't launch until it's perfect.

Process in Action

Real estate-focused design and development

Real estate-focused design and development bluxel africa

Property Dashboard Design

Custom listing interfaces with advanced filtering and map integration

Real estate-focused design and development bluxel africa 1

Inquiry Flow Optimization

Streamlined mobile experiences that convert browsers into buyers

Real estate-focused design and development bluxel africa 3

Analytics & Insights

Performance tracking dashboards for data-driven decisions

Real estate-focused design and development bluxel africa 2

Design System Creation

Scalable component libraries for consistent brand experience

Analytics Dashboard

Track your website performance, lead sources, and conversion metrics in real-time with our integrated analytics dashboard.

2,847

Monthly Visitors

312

New Leads

12.4%

Conversion Rate

4:32

Avg. Time on Site

Premium Real Estate UI Bluxel Africa 3

Featured Articles

What Makes a Real Estate Website Convert

Website Strategy

8 min read

What Makes a Real Estate Website Convert?

Discover the essential elements that transform visitors into qualified leads on property websites.

sir-enocent-founder-bluxel-africa real estate website designer

Sir Enocent

Feb 14, 2026

Why Most Property Websites Fail to Generate Leads

Lead Generation

6 min read

Why Most Property Websites Fail to Generate Leads

Common mistakes that prevent real estate websites from converting traffic into inquiries.

sir-enocent-founder-bluxel-africa real estate website designer

Sir Enocent

Feb 16, 2026

Real Estate SEO in Kenya What Actually Works

SEO

10 min read

Real Estate SEO in Kenya: What Actually Works

Local SEO strategies that drive organic traffic to property listings.

sir-enocent-founder-bluxel-africa real estate website designer

Sir Enocent

Feb 19, 2026

Mobile-First Design for Property Listings

UX/UI

7 min read

Mobile-First Design for Property Listings

Why your real estate website must prioritize mobile experience.

sir-enocent-founder-bluxel-africa real estate website designer

Sir Enocent

Feb 22, 2026

Understanding the Property Buyer Journey

Strategy

7 min read

Understanding the Property Buyer Journey

Map every touchpoint from awareness to transaction completion.

sir-enocent-founder-bluxel-africa real estate website designer

Sir Enocent

Feb 22, 2026

Ready to Start With
a Clear Plan?

Let’s discuss your project and create a customized roadmap for success through a clear real estate website design process

No obligation

30-minute consultation

Actionable insights

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