Although Lacovia Homes had strong offline credibility, their website wasn’t supporting growth. Traffic was low, enquiries were inconsistent, and visitors had no clear path to take action. They needed more than a redesign; they needed a structured digital sales process.
The Problem Before Redesign
The existing site lacked direction and performance:
• No clear buyer journey
• Weak SEO visibility
• Cluttered structure and slow pages
• No optimized property search experience
• Minimal lead capture
As a result, the website functioned like a brochure instead of a lead generation tool.
Funnel Architecture
We rebuilt the website around a simple but intentional funnel structure. Each page had one goal: to guide visitors toward enquiry.
Home captured attention, listings served high-intent buyers, service pages converted sellers and investors, and trust pages reinforced credibility.
This real estate sales funnel redesign combined clean UX, fast performance, mobile optimization, and strategic calls-to-action to remove friction at every step.
The redesign ensured visitors always had a clear next step, whether browsing listings or reaching out directly.
The result was a clean, minimal, and conversion-driven structure built to guide users naturally from interest to enquiry.
Outcomes
After launch, Lacovia Homes had more than just a new website.
They had a digital sales asset.
The new system delivered:
• Faster and easier property browsing
• Stronger Google visibility for local searches
• More enquiries through WhatsApp and forms
• Better trust through professional structure and messaging
• A mobile-first experience for on-the-go buyers
• A platform ready to scale with new listings
Most importantly, the website now works 24/7, generating opportunities even outside business hours.
Exactly what a modern real estate business needs.
Why Bluxel Africa
Bluxel Africa builds websites that sell, not just look good.
We combine strategy, SEO, and conversion design to help real estate businesses turn traffic into serious buyers.
Ready for your own real estate sales funnel redesign?
Let’s build something that works while you sleep.
